A Promising Start to 2025: Record Sellers and Growing Buyer Interest

The property market begins 2025 with record seller numbers and increased buyer activity, but challenges remain ahead.

The 2025 property market has started on a high note, bringing optimism and renewed energy. The average asking price for homes has risen by 1.7% (£5,992) this January to £366,189, marking the largest price increase at the start of a year since 2020. While prices remain £8,942 below May 2024’s peak, reflecting ongoing affordability constraints, the market is buoyed by motivated sellers and enthusiastic buyers.

A Record Surge in Activity

Since Boxing Day, the property market has experienced an exceptional influx of sellers and heightened buyer interest. The data paints an encouraging picture:

11% more new properties have come to market compared to the same period last year.

Buyer enquiries have increased by 9%

Sales agreed have risen by 11% demonstrating strong buyer intent.

Rightmove reports its busiest start to a year for Mortgage In Principle applications, signalling readiness among buyers to act.

This surge in activity reflects pent-up demand, with both sellers and buyers eager to seize opportunities in what is shaping up to be a promising year for the property market.

High Supply Brings Competition

The record number of properties entering the market means sellers are facing increased competition. To attract buyers, it is essential for sellers to:

Price Strategically: Overly ambitious pricing may deter buyers, especially when they have a wealth of options. Setting a competitive and realistic price is key.

Present Impeccably: A well-presented property with standout features can capture the interest of potential buyers and lead to quicker sales.

Follow Professional Guidance Taking advice from experienced estate agents on pricing and marketing strategies can make all the difference in a competitive market.

Sellers who adapt to market conditions and present their properties attractively are more likely to secure a sale, even in a busy market.

Challenges on the Horizon

Despite the positive start to 2025, several uncertainties remain, including

Interest Rates: The average five-year fixed mortgage rate remains at 4.75%, only slightly lower than 4.78% a year ago. This continues to impact buyer affordability and restricts significant improvements in purchasing power.

Stamp Duty Deadline: The upcoming 31st March deadline for stamp duty changes may create urgency among buyers but could also influence market dynamics as it approaches

These factors underscore the importance of strategic decision-making for both buyers and sellers in the months ahead.

Why Now Is the Perfect Time to Act

The current market conditions present excellent opportunities for both buyers and sellers:

For Sellers: The surge in buyer activity, combined with record numbers of Mortgage In Principle applications, makes this an opportune time to list your property. The heightened demand increases the likelihood of securing a favourable sale.

For Buyers: With a record number of properties available, buyers have more choice than ever. Acting swiftly in this competitive market ensures you don’t miss out on your ideal home or investment opportunity.

Trust Integra Estates to Guide You

At Integra Estates we understand the complexities of the property market and the importance of making informed decisions. Our experienced team is dedicated to providing honest, tailored advice to help you achieve your property goals. Whether you’re buying or selling, we’ll work closely with you to navigate the market with confidence and success.

For an honest, no-obligation discussion regarding your property, feel free to contact us at 0203 870 0000, email us at [email protected], or visit www.integra-estates.com. Let us help you take full advantage of the opportunities this promising year offers.